WHAT WE DO: Since our inception, GFC has crafted over 500 free business profiles, summarizing our client’s unique position as aspiring franchisees. HOW WE DO IT: Once we establish a relationship together, we will leverage a variety of tools to capture your professional background, personality type, motivational drivers, franchise goals, desired lifestyle, and budget. In most cases, this includes a survey, oral interview, and personality assessment. WHY IT WORKS: First-time franchise shoppers often make their buying decision based only on brand name or industry. Simply put- this approach can be detrimental to your success as a franchisee. Just because a franchise is considered “good”, does not necessarily mean you are suited to thrive within their business system. The first secret of franchise shopping is to understand yourself before you devote any attention to specific brands or industries. If done correctly, this “inside-out” approach will save you a ton of time and hassle and steer you towards franchise brands that are genuinely compatible with your individual skillset and home market.
Business Profile Creation
WHAT IT MEANS: Based on GFF’s relationship with the Franchise Consulting Company, we represent a portfolio of hundreds of the country’s most reputable franchise brands, across all major industries. WHY IT’S IMPORTANT: Franchising has helped countless dream seekers become successful, but you must tread very carefully when choosing the right brand. There are more than 4,000 franchise options available in the United States- some are great, many are not, and based on a myriad of factors, it is extremely difficult for franchise shoppers to distinguish the difference. Fly-by-night franchise brands use the lack of industry regulation to pray on unsuspecting franchise shoppers. These brands structure their sales process to self-validate the good and completely mask the bad. Even savvy franchise shoppers can progress through a brand’s entire discovery process without ever realizing they were not given the full story. WHY FCC’s PORTFOLIO OF BRANDS IS SO VALUABLE: The FCC is very selective in the franchise brands it chooses to work with. Using a series of strict criteria, the team has spent 1,000s of hours pre-screening franchise brands. By only working with the top 5-10% of the 4,000 franchise brands offered in the United States, we will keep you clear of the industry’s notable underbelly. In other words, the hardest and most time-consuming part of your franchise search has already been done for you. Without the headache of weeding out the “bad apples”, you can devote all your attention to finding the right “fit” for you and your home market.
Propriety Access to 100s of Leading Franchises
WHAT IT MEANS: Each franchise brand in our portfolio distinctly profiles what will make a franchisee successful in their system. Selectivity is a tell-tale sign of a strong franchisor! After we build your business profile together, we will have everything we need to systematically match your individual criteria to best-fit franchisors. WHY IT’S IMPORTANT: There are three fundamental reasons why franchisees fail. They choose a franchisor that does not support their franchisees, they choose a brand that is wrong for their local market, or they choose a brand that does not align with their individual skillset and criteria. All these pitfalls are very real and can be detrimental to a budding entrepreneur. Mitigating this risk is at the very core of our Franchise Matching Service. WHAT FACTORS MAKE A GREAT MATCH? As we aim to identify your dream franchise, there are several important factors that we will flesh out together. Some of the attributes that lead to a strong franchise match include time devoted to the business, propensity for sales, managerial style, path to scale, and home market conditions.
Franchise Matching Service
WHAT WE DO: Each franchise brand sends their candidates through a discovery process designed to educate them on their offering and determine if it is a mutual fit. Although each brand has their own unique process, the core components of discovery are consistent across all franchises: brand overview, economics and FDD review, building the business (territory mapping, target demographics, etc), validation, discovery day, and legal review. We have navigated 100s of franchise shoppers through these exact steps of discovery. We know the process inside and out. We will go out of my way to NEVER influence your buying decision, but we will ALWAYS be able to coach you on how to get the most out of each step. WHY IT’S IMPORTANT: Vetting a franchise can be overwhelming. You cannot properly evaluate a business if you do not know how to manage the discovery process effectively. We will be in your corner the entire way. We will teach you how to ask the right questions at the right time. We will teach you how to position yourself to franchisors. We will teach you how to manage your fears and expectations. GFC's goal is to alleviate any confusion and make sure you uncover all the necessary information to make an informed buying decision.
Franchise Discovery Process Coaching
WHAT WE DO: We partner with leading franchise lenders and franchise attorneys to ensure my clients receive all the financial and legal support they need to open a business. WHY IT’S IMPORTANT: The 2nd wave of Paycheck Protection Program (PPP) support includes some favorable lending terms for new business owners. The SBA will cover the first six monthly payments on loans that get approved before 9/30/2021. In addition to this incentive, there are several other desirable ways to finance a business in 2021. Understanding your options is a critical piece of your franchise discovery. Before you purchase a business, you should ALWAYS seek legal counsel. It is critical that you use a reputable franchise attorney who specializes in reviewing FDDs and Franchise Agreements.